Recently, the third edition of the Training Program organized by ZUFE Kazakhstan Silk Road School was successfully held at Almaty Management University. The training program was led by three professional faculty, delivering insightful lectures on various topics, including the supply chain dynamics and competitive edges of China’s new energy vehicles, international marketing strategies, an introduction to Chinese culture, cross-border e-commerce operations, and live commerce simulations. The training attracted over 20 participants, including local entrepreneurs from Almaty, staff members from Chinese enterprises such as Hikvision and ZEEKR Group, as well as other attendees.

During the training, the instructional team visited the Kazakhstan branches of ZEEKR and Hikvision , exchanging insights with the local employees and providing advice on cross-cultural communication and marketing tactics. The team also visited Orbis Auto, a partner of ZEEKR, and had an in-depth exchange with CEO Dinara Iskakova and Business Director Nikolay Makarov. The meeting highlighted a mutual interest in enhancing business training initiatives and fostering cultural exchange collaborations.

This training program is part of a series organized by ZUFE Silk Road School. It is designed to leverage ZUFE’s expertise in finance and economics to develop high-quality business curricula and foster a dynamic ecosystem of openness and collaboration. The program, which is tailored to support Zhejiang companies in their global ventures, has been met with enthusiasm by the local business community. Attendees reported that the training had deepened their comprehension of Chinese culture and had offered clearer perspectives on China’s sophisticated business management models and concepts, as well as the quality and competitive edge of Made in China products.